Social Media Marketing Tips for Realtors in 2025

Win more listings and buyers with powerful Instagram and Facebook strategies tailored for real estate pros.

Realtor social media marketing on Instagram and Facebook

🏡 Why Social Media Is a Game-Changer for Real Estate

Over 80% of home buyers and sellers now research agents online—and your Instagram or Facebook page is often their first impression. With engaging social content, you can position yourself as the go-to local expert, attract leads, and nurture trust with future clients.

📉 What Happens Without Social Media Presence?

🚫 Losing clients to more visible, active competitors
❌ No digital portfolio to showcase listings or client success stories
😐 Outdated profiles or no engagement signals lack of credibility
📉 Limited organic reach and zero leverage on viral trends
💬 Missed direct conversations with potential buyers or sellers

📲 Top Social Media Tips for Realtors

1. Use Short-Form Video for Listings & Local Tips

Reels and short videos perform best. Walkthroughs, neighborhood highlights, and “Just Sold” clips grab attention and drive inquiries. Use trending sounds to expand your reach.

2. Post Consistently with a Content Calendar

Show up 3–5 times a week with a mix of property highlights, client testimonials, market tips, behind-the-scenes, and community news. Use scheduling tools to stay organized.

3. Optimize Your Bio and Highlights

Your Instagram and Facebook bios should include who you help, where you work, and a link to your lead capture page or listings. Use Story Highlights to save key info like reviews, listings, and buying tips.

4. Engage With Comments and DMs Promptly

Don't just post—engage! Respond to comments, reply to DMs, and like others’ posts to build relationships. Real estate is still people-first.

5. Use Hashtags and Geo-Tags Strategically

Include hashtags like #[yourcity]realtor, #homesfor sale, and #openhouse. Geo-tag your location so people nearby can discover your posts.

🎯 Boost Reach with Paid Social Ads

For faster growth, boost your best posts or run targeted campaigns to promote listings, home evaluations, or buyer guides. Ads can be especially effective when paired with organic content.

🚀 Why Realtors Work with VSN Networks

✅ Done-for-you content creation tailored for real estate
✅ Branded templates and growth strategy included
✅ Paid ad campaigns with laser-targeted audiences
✅ Coaching and analytics so you know what’s working
✅ Affordable plans for individual agents and teams